ABOUT THIS COURSE
Art Marketing Boot Camp III is geared toward helping artists take their marketing to a higher level.
In this video, Eric Rhoads reveals a system even the most marketing-savvy artist can learn from, one that will help you automate your sales and marketing process, ultimately allowing you more time to paint. He'll show you techniques for making your advertising more effective by capturing names for future marketing, and how to ensure that you aren't keeping all your eggs in a single marketing basket.
In short, you'll learn to sell more art and develop a strong base income as an artist, based on Rhoads' core principles for selling and marketing, illustrated in three new, data-driven strategies—and much more.
Sales Principles
Differentiation
Building Celebrity
With this exclusive training, you will learn:
How to automate lead-gathering
How to automate your sales process, allowing you more time to paint
How to sell art
How to make your advertising doubly effective
How to make every ad capture leads
How to prevent marketing disaster
How to develop a strong base income
How to remove the chains and live your dream life
How ordinary people are getting extraordinary results
Building your success as an artist
How to increase your prices
How to make ads work more effectively
Building a base income as an artist
How to build your celebrity
How seniors can market faster
The three "legs" of the marketing stool
How to attract customers like a magnet
Highly targeted ad messaging
Finding and speaking to the heart of your ideal client
Getting inside the mind of the art buyer and art collector
Understanding critical customer value strategies
The pillars of success
Finding and attracting richer clients
Avoiding the circulation trap
How your ego can waste your marketing money
Predisposing customers to buy
Creating expert status with customers
How to implement and create your own PR campaign
Creating a "sizzle plan" to sell for you
The power of the "halo effect" Selling abundance
Overcoming objections
Preparing for a sale
Obtaining peak state of mind
Rhoads' sales principles to success
Understanding and appealing to various types of buyers
Building community
Creating demand and urgency to buy
Writing great copy
Building traffic to your website and social media
Creating new art buyer leads
Fishing for buyers, not customers
Expanding geographic boundaries
Creating a side profit for your art business
A new way to obtain corporate commissions
A strategy to sell a group of affluent buyers to pay your monthly mortgage
Creating an information marketing strategy
How to get paid to speak
Direct marketing tools that work surprisingly well
The proper advertising process
Avoiding common advertising mistakes
And much more!
Please Note: the material covered in the Art Marketing Boot Camp series is meant to be consumed in a sequence starting with Art Marketing Boot Camp (followed by Art Marketing Boot Camp II, etc.). While the trainings are technically independent of each other, each video explores new information and builds upon concepts covered in earlier Art Marketing Bootcamp videos. For this reason, we recommend that all art marketers start their training with Art Marketing Boot Camp .



